Guy Kawasaki on startup metrics, mistakes, and enchantment
April 29, 2011 3:43 pm 14 CommentsGuy Kawasaki knows his stuff. Before Guy became a VC, he was Apple’s original marketing evangelist. I had the opportunity... View Article
Author Archives for Paul Hontz
Startup Myth: A good product is all you need to be successful
April 27, 2011 5:07 pm 10 CommentsHaving a good product won’t make your startup successful. Listen to this unfortunate story I recently heard. Entrepreneur X and... View Article
The thinking behind Mint’s original marketing plan with Noah Kagan
April 26, 2011 4:25 pm 10 CommentsNoah Kagan created the original marketing plan for Mint in 2007 (which you can see here). I posted the document... View Article
Data without intelligence is dangerously misleading. Focus on the right users.
April 25, 2011 2:58 pm 6 CommentsStartups love numbers. Data is king in the A/B testing world. Numbers allow entrepreneurs to quickly quantitative decisions with hard... View Article
The Humanization of Business.
April 22, 2011 4:13 pm 9 CommentsGary Vaynerchuk started with nothing and turned himself into a celebrity. Gary has a loyal following and has already written... View Article
“Once the color pallet matches our business cards, we’ll ship”
April 20, 2011 4:18 pm 7 Comments“Once we tweak the UI color pallet to match our business cards, we’ll ship.” said the self-titled CEO. It was... View Article
TSF Next Level: Learn the simple copywriting system to double conversions
April 19, 2011 4:35 pm 8 CommentsBackground: My goal with TSF is to help entrepreneurs and founders grow. I’ve been doing this by hosting interviews, writing... View Article
Marketing HipMunk with hustle
April 18, 2011 2:55 pm 13 CommentsAlexis Ohanian came on TSF to talk about marketing HipMunk with hustle. HipMunk is a travel search site that focuses... View Article
The anatomy of a viral landing page
April 17, 2011 3:12 pm 6 CommentsLast month I built the Startup Death Clock as a mini promo piece for The Startup Foundry. Six hours after... View Article
Could an Online Startup Incubator Succeed?
April 15, 2011 5:42 pm 30 CommentsThe Idea: Build a startup incubator that runs online. This incubator could leverage expert mentors all over the world while... View Article
