Running a startup news site, I ask founders for hard numbers all the time. I think it’s only fair to publicly share mine once a month as well. This article is focused on the second month of TSF. You can read about our first month here.
The second month was hard for me. Running a startup full-time and a side project (The Startup Foundry) is paradoxically draining and fulfilling simultaneously. Alexis Ohanian (a co-founder of Reddit) nailed it when he said “Entrepreneurship is a bipolar existence”.
Traffic was up from 120,000 pageviews to 140,000 a month. 60 days ago TSF didn’t even exist and we’ve still managed to serve over a quarter of a million page views. This is very encouraging to me and I would like to say thank you to our readers.
Through sponsors we’ve generated $500 in revenue this month.
Things I did correctly:
1. Increased Revenue: Last month we made $462 dollars in revenue. This month I increased that number to $500. Even though it’s not a huge jump, it’s progress. The more money I generate, the more time I can spend on TSF. Slowly but surely I’m seeing this grow.
Things I sucked at:
1. Article output has dipped: Situations arose in my life when I was unable to publish an article for the day. I should have had several stories in my backpocket that I could fill in the holes.
2. Better submission process for startups seeking coverage: I need to streamline this. Entrepreneurs and founders are already busy people. I want to make their life a little easier.
3. Mailing lists: Currently I have two mailing lists. The Weekly and the Daily Digest. I need to do a better job of creating value with my newsletters, and promoting them.
Each month I focus on one metric to improve. This month I’m working on lowering the bounce rate. Currently we are at an 80% rate. I would like to see this number drop to about 50%. Most of the changes to TSF in this month will be addressing this issue.
If you have any questions, feel free to ask in the comments. I will try to answer each one as openly as I can.
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