Welcome to The Startup Foundry.
3 lessons startups can learn from the infamous Gizmodo redesign
Published: Mar 26, 2011 5:13 pm
Gizmodo shipped their boldly redesigned home page February 7 amidst a sea of controversy. The redesign was almost universally panned by it’s readers and traffic dropped significantly. I decided to dissect Gizmodo’s redesign and distill three lessons entrepreneurs could learn from their mistakes.
1. Communicate clearly to your users
To understand how you were suppose to use the new site, Gizmodo put up a tutorial. If you must explain how to use a news website, you’ve probably blown it. The infamous Gizmodo redesign happened when designers and coders became more interested in HTML then communication.
When you’re building the UI and UX of your app, make it as simple as possible.
2. Multiple small frequent iterations are better then one massive change
It’s better to have fewer features that are ultra-polished then a big bag of crap.
3. Treat your users with respect
I stopped reading Gizmodo when they started to cover up their main stories with slide-down dynamic ads. You had to wait 5-10 seconds to even read the title of the first story to see if you were interested in reading it.
As Paul Graham said “Users are hovering over the back button [of their browsers]”. Don’t give your users a reason to leave your site immediately by disrespecting them with obnoxious advertisements.
For more startup news, please follow us on Twitter @startupfoundry.
👉 Filed Under.
Categorised in: Strategy
If you like startups, join our weekly mailing list. Good startup content, no fluff.
Hi, I'm Paul Hontz.
I'm a YC alumn and I love startups. I created TSF to highlight companies I find interesting. You can learn more about me here.
The Story of Cruise (YC W14): How 4 people built a self driving car in 7 months.
Jul 8, 2014 2:35 pm
I Want To Write About Your Startup – Relaunching TSF
Jan 17, 2014 5:14 pm
How To Do B2B Email Sales
Nov 23, 2011 2:12 pm
Nasty Bug in iOS 5.0.1 OTA Update screws up Address Book on the iPhone 4S
Nov 10, 2011 11:56 pm
It’s Easier to Answer to Your Code Than Your Customers
Oct 28, 2011 2:25 pm