What we count is what truly counts

Brilliant TED Talk by Chip Conley that reminds entrepreneurs to count what actually counts. During an economic downturn, Chris decided he was going to try and turn things around for his hotel chain by attempting to measure qualitative things.

Specifically he focused on two main questions:

  • 1. He asked employees if “they understand what the company is all about”?
  • 2. And secondly he asked his customers if they “feel an emotional connection to us”?
  • In this video Chris also mentions one on my favorite quotes by Albert Einstein:
    “Not everything that can be counted counts, and not everything that counts can be counted”

    What Chris discovered is a great reminder for all founders. As the leader of your startup, how do you measure the intangible things?