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Mint’s Original Marketing Plan (circa 2007)

by Paul Hontz on Apr 8, 2011 • 2:21 pm

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Neoflip27

Woah this is awesome! Thanks for sharing Noah!
Aamir

This is a great post, thank you so much

Anonymous

For sure, Noah definitely hooked up TSF readers! Be sure to spread the word!

http://paulstamatiou.com Paul Stamatiou

I like Beta Launch Strategy part i.

I also wrote some stuff for the mymint blog (as it was called back then). Noah and I came up with this idea for blogger badges. This is what their designer (jason putorti) came up with, in addition to a slick custom landing page: http://dl.dropbox.com/u/186198/Screenshots/sgq4.png

http://appsumo.com noah kagan

Paul you were actually one of the key people that helped get us off the ground!

You are rich with my friendship and hugs when I see you

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http://devin.reams.me/ Devin Reams

It’s all about who you know. This is from my “viral days” — which isn’t as contagious as it sounds.
http://twitter.com/_anoop Anoop Aulakh

Thanks for sharing this!
http://crowdbooster.com/ Ricky Yean

Hey Noah, thanks for sharing this. It’s timely, and the last few tidbits by Dave (McClure?) are great to help prioritize since the plan sounds so good you must have had to prioritize when executing.
Anonymous

Hey Paul, thanks for sharing. It’s nice to know that even the best marketing case studies started out as a word document and a one-person marketing team!
http://www.sharelomer.com SharelOmer

Amazing plan, we learned a lot from it… dream of 80k users in 6 months seem unreal.. and it was much bigger i think…

Thank you for sharing… this is a keeper.. pls keep them coming….

Thanks,
Sharel
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http://benjaminlang.com Ben Lang

Incredible, going to save this one for the future.
http://profiles.google.com/jpwdesigns Jeremy Williams

Ok feeling more confident about my launch now. Game-plans are good.
http://twitter.com/addoway Fredrick Nijm

Very good information. Thank you for sharing this with us.
http://twitter.com/allanscu allanscu

This is great info. Thanks for sharing
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Tutonious

Holy smokes, this is so helpful. I would’ve paid $100 to see this. Thank you Thank you Thank you.
http://twitter.com/LeoWid Leo Widrich

Noah, thanks a lot for sharing this. It helps me a great deal for our own product! Just bookmarked it and will certainly get back to it a lot.

Oh and I will definitely be acting on your advice man, so please continue sharing I gladly oblige to your policy (regarding your latest tweet
http://profiles.google.com/jeeshenlee Lee JeeShen

This is precious.
http://www.thewebcitizen.com Elias Chelidonis

Paul, you should be proud of this

Very good and practical way to launch a start up, being realistic and very specific on the actions you need to take are key issues. Do not forget that you must stick to this plan as well…
http://twitter.com/ryanjwill Ryan Williams

This is fantastic. Thanks for sharing, the doc is very inspiring.
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Thanh Ho

so cool!

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