Visual Website Optimizer: Bootstrapped, Profitable, and over 4,000 users

When you’re trying to squeeze as many conversions as you can out of a landing page, A/B testing is critical. However, a lot of startups I talked to don’t use A/B testing because it’s a lot of work. Visual Website Optimizer is hoping to take some of the pain out of setup and tracking to become “the world’s easiest A/B testing tool”.

Sample Campaign Analytics

Here’s how they plan to do that:
Visual Website Optimizer is targeted to marketers who may not have technical training. Its goal is to make designing, publishing, and analyzing tests as simple as possible. VWO provides a WYSIWYG editor for creating A/B tests and it eliminates the need for tagging specific sections of the page with code to run your tests. With VWO you have to add a small snippet of code to your website once and then you are free to create an unlimited number of tests from the interface without the need to touch any more code. Their goal is allow a marketer to go from an idea to a live test in less than five minutes.

Financing:
Visual Website Optimizer is bootstrapped.

Users:
Visual Website Optimizer has 4,500 users, and is seeing healthy growth at a rate of 20% every month.

Biggest Competitor:
The 800lb gorilla in the room is Google Website Optimizer. Visual Website Optimizer believes that it’s key advantage is in its user interface. The refined simplicity of their app allows even the “non-techy” person to get up in running in no time.

One of my favorite things about VWO is that they have subscribed to the mantra of “do only one thing, but do it the best”. If you need to do A/B testing, I can’t recommend a better solution then Visual Website Optimizer.

At a glance stats:
Company: Visual Website Optimizer
Founder: Paras Chopra
Founded: 2009
Sentence description: “World’s easiest A/B split testing software”
Twitter: @wingify
Website: http://visualwebsiteoptimizer.com/

  • will give it a spin.. and report back ..

  • this is a kick ass tool. I´ve been using it since beta and love the ease of use

  • Seems very similar to optimizely.com unless I’m missing something?

    • Except like optimizely came way after them.

      • Erica

        And Google came after Yahoo. Your point?

        • Sheesh, read the comment above.

          It would appear that sausman thought that optimizely came before VWO, which isn’t the case.

          There’s no point to be made, just correcting what was said.

          • visualis

            You’ll notice the white fuckers in this thread are against the indian/asian startup owner. Only man defending him happens to be asia.

  • I have seen their growth from the beginning. It is awesome.