Categories for Strategy

The Art of the Start: Guy Kawasaki

Guy Kawasaki was one of Apple’s first employees, and marketed the Macintosh in 1984. This talk is based off of his book of the same title. Although a long video to watch on your computer (40 minutes), Guy has a lot of insights that you won’t want to miss. This is a must watch video for startups.

You can keep tabs on him via twitter @guyKawasaki, but be warned… he tweets nonstop.

Look for Simple Answers

Rory Sutherland gives his insight on why simple answers are better then complicated ones.

The premise of this video is not to get caught up thinking you have to spend money just because you have it. I see funded startups struggle with this quite frequently. Invest 10 minutes into this video, you won’t regret it.