Mark Zuckerberg on the Three Keys to Facebook’s Success

Mark Zuckerberg recently sat down with The Business Insider to give insight on why Facebook succeeded.

The biggest take away from this video is Zuckerberg figured out early on out what business he was in. Facebook isn’t just a web app, it’s a social platform developers can leverage. This shift in thinking allowed Facebook’s user base to explode.

How can you apply this way of thinking to your startups?

  • very insightful, its really key considering am in the social network area.. please keep it coming. many tnx

  • Him

    Interviewer: Mr Zuckerberg, would you like to answer a loaded question?
    Zuckerberg: …Yes.

    Not that I mind listening Zuckerberg talking about what he thinks are the three keys to Facebook’s success, it’s just painfully embarrassing to see it phrased as a question that spontaneously manifested itself when it clearly didn’t.

  • Bloodclot

    way to blow it out of ya behind… could’ve just as well said
    2.nickels and
    3. luck

  • The key is always hard work, how many success stories are there of people who didn’t try and became super successful and stayed that way. And I think success has to be over an extended amount of time even Hitler was successful for 5 years.
    Hard work over many years = chance of success.

  • These are all very nice, but to me they explain why Facebook has remained successful, not why it was successful in the first place. First, by being exclusive to Harvard, Facebook followed the Crossing the Chasm/Bowling alley model, where he created a very small but focused and successful site. Once there was buzz at Harvard, all the other universitities wanted to be a part of it, ‘just to be like Harvard’. If it was launched publicly first, or in a smaller/less known school, it would not have taken off the same way. Second, we can’t ignore that it was driving to the core of a basic human need, i.e. dating and sex drive, combined with a bit of exhibitionism and voyeurism. Unless the various accounts are wrong (e.g. the Social Network), even Zuckerberg realized how key it was to add “Relationship Status” on the user profile in the early days. Finally, as always, luck plays a role, and I could go on here, my favorite being that there was a coincidence encounter with Sean Parker once he moved to California. Not saying he didn’t work hard, and that he hasn’t created a positive culture since – but let’s call a spade a spade.