The Art of the Start: Guy Kawasaki

Guy Kawasaki was one of Apple’s first employees, and marketed the Macintosh in 1984. This talk is based off of his book of the same title. Although a long video to watch on your computer (40 minutes), Guy has a lot of insights that you won’t want to miss. This is a must watch video for startups.

You can keep tabs on him via twitter @guyKawasaki, but be warned… he tweets nonstop.

  • The Art of the Start was a great book on starting. For me, the most useful concept in the book was that of the mantra. He defined a mantra as a short, easy to remember phrase that encapsulated what your venture is trying to accomplish. A mantra is like a missions statement that everyone in the company can remember and get behind. It’s a great way to get everyone on your team heading in the same direction.

    • Anonymous

      Agreed. I read it with a co-founder on my startup and it was very insightful.

  • What ever happened to Guy? He seems to have more or less disappeared from the startup scene in the last few years.