Noah Kagan created the original marketing plan for Mint in 2007 (which you can see here). I posted the document on TSF and the response was overwhelming. Numerous readers called the document “pure gold” for startups looking to improve their marketing efforts.

I decided to ask Noah to come on the show so he could explain the “why” behind the document. I wanted to get inside his head so startups could learn from him. Enjoy the half hour interview.


Noah has since moved on from Mint to AppSumo. AppSumo has been a great sponsor for TSF and they’re good at what they do (Deals for geeks). Check them out.

Be sure you take a look at Mint’s Original Marketing Plan (circa 2007) in another tab so you can follow along!

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